Author(s)

Lei Xi, Zaining Wang

Corresponding Author

Zaining Wang

ABSTRACT

The rapid development of the Internet has brought innovations in all areas of the media industry, and traditional media are facing increasing challenges from emerging media. Online video programs have attracted a large number of young people due to their broader topics and free production space. The debut of new media allowed the new concept of web host to emerge. Due to the inherent characteristics of online program dissemination, network hosts have lower entry barriers than traditional media hosts, and also have more distinctive personal characteristics. The innovation brought about by the new media platform in the moderator industry brings not only opportunities, but also challenges and risks. By sorting out the development trends of network video program hosts in recent years, we can find that there are qualitative to quantitative changes in characteristics, types, and development trends.

KEYWORDS

Traditional media; network programming; features; genres