Author(s)

Fengming Liu, Yijie Wang

Corresponding Author

Fengming Liu

ABSTRACT

This study proposes to construct the Bass model according to the different stages of the knowledge rate diffusion. Based on the related theories of fluid mechanics, the rumor propagation process is refined and the applicability of the model is improved. Experimental simulation results show that the model can truly reflect the diffusion process of network rumors, and further explain the mechanism of action of each parameter.

KEYWORDS

Spread of internet rumors; fluid mechanics; Bass model