Author(s)

Ji Minna

Corresponding Author

Ji Minna

ABSTRACT

The 227 incident was an attack and boycott campaign against Xiao Zhan and his fans. The campaign launched on February 27th, 2020 by Xiao Zhan's resisters on various social media platforms in China. Since Xiao Zhan is a famous Chinese star who owns a huge number of fans, the incident was quickly fermented, causing a wide range of social discussions. Based on Collins's theory of interactive ritual chain, this paper aimes to understand the deeper origin of the conflict and the division of different fans’ community in the 227 incidents. The research analyzed the fans culture and fans conflict from inside-to-outside, which brought a new insight for fans’ study.

KEYWORDS

Interaction ritual chains, fan culture, culture isolation, Xiao Zhan