Author(s)

Ruoqian Zhang

Corresponding Author

Ruoqian Zhang

ABSTRACT

The appearance of “Internet celebrity” phenomenon affects people's life from all angles. From the perspective of communication, this paper combs the concept of Internet celebrity and the reasons for its emergence, points out the positive and negative effects of Internet celebrity on social communication, and proposes targeted measures to guide the spread of “Internet celebrity”.

KEYWORDS

Internet celebrity, We-Media, social communication