Author(s)

Boni Zhang

Corresponding Author

Boni Zhang

ABSTRACT

To critically analyse the Australian Sports Commission (ASC) and its environment, sport organization theory must apply. The purpose of this report is to briefly present a situational and cultural analysis on the ASC based on a six-modules framework of Sport Organization Theory. According predominantly to Slack and Parent (2007)’s work on sport organization theory, learning the importance of sport unique features and critical thinking skills, this paper identifies the goals, effectiveness, and structure of the ASC and how does it resolve competing goals and achieve competitive advantages under given scarce resources. Strategy of two dimensions including corporate level strategy and business level strategy of the ASC are studied. In the context of sport organizations and change, the characteristics of coercive, normative and mimetic pressures are illustrated with examples drawn from the ASC. Types of organizational changes and how they influence by the paradox of change are discussed. Besides, Power, politics and conflict in the organization are explained and influence these factors may have on decision making and organizational culture has also been demonstrated. The essence of this paper concentrates on proposing three possible recommendations to the ASC in guiding it toward achieving its goals in the next three years.

KEYWORDS

Australian Sports Commission, Sport Organization Theory, Sport Organization Culture, Strategy and Strategic Alliances, Sport Organizations and Change, Conflict in Sport