Research on Video Marketing of Beauty Makeup Industry
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DOI: 10.23977/GEFHR2020.004
Author(s)
Jinhao Hu, Xi Chen
Corresponding Author
Jinhao Hu
ABSTRACT
Driven by the trend of mobile video, information video and social video, online video marketing is becoming a new brand outlet, and a variety of beauty videos emerged at the right moment. Though logistic regression analysis, we determine the characteristics of the target users, and provide some reference for the improvement of the beauty makeup evaluation videos and the future development direction.
KEYWORDS
Beauty measurement, video marketing, Structural equation of logistic regression analysis