Author(s)

Zhaojun Liu, Sincen Hung, Zhenjiu, Yao

Corresponding Author

Zhaojun Liu

ABSTRACT

In the context of economic recovery, the rationalization and scientification of business performance appraisal can improve the internal environment of enterprises and improve the work efficiency of employees, while also promoting the development of the financial industry. Based on this, this article studies the problems and countermeasures of business performance appraisal in the financial industry. First of all, the performance appraisal of the financial industry is summarized, and its concepts, methods and principles, types and functions are introduced. Then, the existing problems in the performance appraisal of the financial industry are analyzed from five aspects, and the corresponding countermeasures are proposed for the current problems. Through analysis, we realize that the financial industry should formulate a long-term business strategy, implement performance appraisal in a strategic direction, and evaluate the completion of goals in a timely manner. Only in this way can financial enterprises develop healthily in the long term.

KEYWORDS

Finance, performance evaluation, enterprise, countermeasures