Author(s)

Huimin Li

Corresponding Author

Huimin Li

ABSTRACT

At present, big data is triggering a great change in the dissemination model. The advent of the era of big data has brought about Marxism popularization many opportunities, such as expanding dissemination subjects, broadening dissemination channel and enhancing dissemination effect. Under the background of big data era, it is necessary to make full use of the big data technology to excavate dissemination audience, innovate dissemination forms and improve supervision mechanism to strengthen the effect of Marxism popularization.

KEYWORDS

Marxism popularization, dissemination mechanisms, big data era