Author(s)

Fuye Yu

Corresponding Author

Fuye Yu

ABSTRACT

With the rapid development of economy and society, the cultivation of talents in colleges and universities must meet the social requirement. Cultivating talents of Kazuo violet sand's cultural and creative products can promote the integration of production and education, realize the university-enterprise cooperation, improve the quality of talent cultivation in colleges and universities, reveal features of talent cultivation in colleges and universities, to adapt to the requirement of the current development of China's cultural industry, continuously convert the advantage of local cultural resources to economic advantage, effort to open up a new prospect of mass entrepreneurship and innovation.

KEYWORDS

Kazuo violet sand; cultural and creative products; creative design; talent cultivation; the major of fine arts