Author(s)

Shen Jiang

Corresponding Author

Shen Jiang

ABSTRACT

The innovation and entrepreneurship-oriented cultivation of e-commerce talents not only highlights the practicability of basic knowledge, but also plays a role in practical teaching, enhancing students' integration and development of innovation and entrepreneurship education and e-commerce education, and improving students' e-commerce literacy and professional knowledge. Based on the analysis of the needs of e-commerce talents and the actual needs of the cultivation of innovative entrepreneurship talents, this paper analyzes the cultivation of e-commerce talents in the context of innovative entrepreneurship, and proposes a model of training e-commerce talents in the context of innovative entrepreneurship: entrepreneurial education and independent entrepreneurship of the new situation of work, build teaching teams with innovative entrepreneurship skills, integrate innovative entrepreneurship education into the curriculum reform, and promote school-enterprise cooperation and collaborative education.

KEYWORDS

Innovation and entrepreneurship; electronic commerce; talents training mode; problems