Author(s)

Jing Zhang

Corresponding Author

Jing Zhang

ABSTRACT

With the advent of the Internet+era, the market economy has experienced a transformation from a real economy to a network economy. Correspondingly, enterprise marketing should also conform to the development trend of market economy and realize the transformation of enterprise marketing strategy. The essence of marketing is how commercial enterprises gain more attention from consumers and the purchasing potential brought by attention. Under the background of the Internet age, the marketing of enterprises has changed greatly, and the traditional marketing strategy has lagged behind. In the Internet + era, the traditional business model is replaced by the new business model instead of being eliminated by the Internet enterprises. This paper discusses the opportunities and challenges of enterprise marketing in the Internet era, and analyzes the ways of enterprise marketing strategy transformation from product improvement, marketing mode, talent training and other aspects.

KEYWORDS

Internet +, Marketing, Personnel training