Research on Development, Utilization and Innovation of Cultural and Creative Products Based on Sun and Immortal Bird
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DOI: 10.23977/ieesasm.2019.635
Author(s)
Jing Zeng, Youwen Diao, Zhigang Hong
Corresponding Author
Zhigang Hong
ABSTRACT
This paper explores how to innovate Sun and Immortal Bird products by analyzing the development and utilization of it and the difficulties it faces. Using the method of investigation and research, this paper studies the successful cultural and creative products at home and abroad to carry out innovative analysis of the products of Sun and Immortal Bird.
KEYWORDS
Sun and immortal bird, Cultural and creative products, Innovation