Author(s)

Liping Zhan

Corresponding Author

Liping Zhan

ABSTRACT

through the analysis of the training objectives of cultural industry management professionals in more than 10 colleges and universities across the country, it is found that there is a wide range of training goals in the setting of training goals for professional talents in these universities, which involves a wide range of fields, unclear professional training positioning. The training objectives are basically the same, and lack of characteristics. The author believes that our school should pay attention to three points when setting the training goals of the cultural industry management major: one is to adhere to the principle of “emphasizing the key points and taking into account the general”; the second is to highlight the goal of training applied talents; the third is to focus on combining regional advantages and school advantages.

KEYWORDS

Cultural Industry Management, Training Objectives, Professional Characteristics