Author(s)

Xiang Gao, Yanxia Zhang

Corresponding Author

Yanxia Zhang

ABSTRACT

The main goal of the teaching of marketing in colleges and universities is to cultivate students' marketing professional abilities. With the development of the economy, the pressure of market employment is increasing. In order to cultivate the comprehensive professional talents required by the society, the marketing majors in universities must aim at the actual situation of professional teaching Situation, take effective measures to fundamentally improve the professional ability of students. Combining with many years of marketing teaching experience in colleges and universities, the author starts with the importance of marketing teaching reform, and introduces measures to reform the teaching of marketing courses and cultivate students' professional ability.

KEYWORDS

Discussion, Marketing teaching reform, Students' professional ability training