A Study of Pragmatic Failures in Cross-Cultural Communication
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DOI: 10.23977/ieesasm.2019.624
Author(s)
Qingyuan Li, Xiangying Cao
Corresponding Author
Qingyuan Li
ABSTRACT
as international exchanges become more frequent, intercultural communication, as an emerging discipline, is receiving more and more attention. Language learning is actually a culture of language learning, with the ultimate purpose of communication. This article mainly discusses pragmatic failures in cross-cultural communication and analyzes the causes of pragmatic failures.
KEYWORDS
Intercultural Communication, Pragmatic Failure, Countermeasures