Author(s)

Li Wang

Corresponding Author

Li Wang

ABSTRACT

As an important influencing factor, culture has penetrated into all aspects of the marketing industry. With the rapid development of internet technology and information electronics and the acceleration of economic globalization, more and more Chinese companies have given up the original single cultural environment, and they are facing more and more challenges of cross-cultural conflicts. Research on cross-cultural issues is more important and urgent than ever. What challenges companies face when conducting cross-cultural marketing and how to choose appropriate countermeasures and countermeasures when facing different difficulties and problems are of great significance to cross-cultural marketing.

KEYWORDS

Cross-Cultural Marketing, Challenges Aspects, Countermeasures Study