Author(s)

Peng Yajie

Corresponding Author

Peng Yajie

ABSTRACT

The spread of music used to be carried out mainly through the mode of interpersonal communication and mass communication, but in the all-media era, the Internet and new media have provided a more extensive platform for the spread of music and also made the forms of music diversified. The online divine tune is the ultimate manifestation of this phenomenon. From the perspective of online culture, the reason for the popularity of online divine tune is firstly that the creativity and innovation of the repertoire and the performers make it have communication value Secondly, it is the result of the power of the network and the new media, and the resultant of many kinds of communication methods. At the same time, the global social environment of extensive entertainment provides a hotbed for the production and spread of the divine tune.

KEYWORDS

Online Culture, Divine Tune, Spread