Author(s)

Zhang Mei

Corresponding Author

Zhang Mei

ABSTRACT

The era of big data impacts the traditional data analysis methods with its distinctive features such as complexity, diversity, high value and high speed. As professionals in researching and processing the data, students majoring in finance and accounting in colleges and universities not only enjoy the advanced modern scientific and technological achievements, but also face different problems from the past. Therefore, how to grasp the opportunities and challenges brought by the era of big data has become an urgent topic to be discussed. Therefore, this paper points out the far-reaching impact of the big data era on the accounting industry, and analyzes the shortcomings of the current accounting teaching in colleges and universities. This paper also expounds the methods of deepening the innovation reform of accounting teaching in colleges and universities.

KEYWORDS

Age of Big Data, Colleges and Universities, Accounting Teaching, Innovation Reform