Author(s)

Lili Ma, Miao Gong

Corresponding Author

Lili Ma

ABSTRACT

Exploring the growth path of Silk Road story and creative industry focuses on three dimensions: industrial thought, business model and product modality. The ideological construction path of Silk Road story and creative industry includes interpreting the culture of creative industry, positioning the goals of creative industry and reflecting the values of creative industry. The business model innovation path of Silk Road story and creative indu0stry focuses on the business model innovation the value appreciation of the whole industrial chain. The growth path of Silk Road story creative products should first focus on the classification and creation of creative products, then determine the development and design path of products.

KEYWORDS

Silk Road Story, Industry Growth, Multichannel Communication, Whole Industrial Chain