Author(s)

Yu Quantao

Corresponding Author

Yu Quantao

ABSTRACT

Guanzhong area of Shaanxi is one of the birthplaces of China's farming culture and also the eastern starting point of the “Belt and Road”, where the long history of farming culture and the long-term accumulation of folk customs are important resources for building rural tourism B&B (Bed and Breakfast). In the era of rural tourism upgrading and developing, creating a tourism B&B with a sense of experience and comfort is the main measure to revitalize the rural economy and develop rural tourism.

KEYWORDS

Guanzhong area of Shaanxi, rural tourism, B&B