Author(s)

Tu Zhichu

Corresponding Author

Tu Zhichu

ABSTRACT

This paper mainly uses literature methods, logic analysis and induction to illustrate how a city can organize and market sports events and use sports as an entry point to carry out urban brand image activities. The research shows that the holding of sports events is an important resource and means of urban brand image, which is conducive to the overall development including urban construction, economy, culture, city image and society. It further clarifies the process of introducing urban brand image of sports events and proposes A few things that should be noted, to explain and demonstrate the theoretical system of "sports events and city brand image", and at the same time provide guidance for theoretical support and practical activities as a city brand image focusing on sports events.

KEYWORDS

Sports events, brand design, city image, promotion