Probe into the Motivation and Strategy of Financial Management Innovation under the New Normal
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DOI: 10.23977/iceehss.2019.058
Corresponding Author
Wang Guangli
ABSTRACT
With the development of market economy in our country, various product industries emerge as the times require. It is difficult for the key financial management to adapt to the change of this environment. As an enterprise itself, it should see clearly the current form of financial management, constantly improve the financial management system, and avoid financial losses as much as possible. Therefore, this requires the enterprise to strengthen financial management. To a certain extent, it provides a certain basis for the management development of enterprises, making enterprises to develop steadily. Enterprises play a vital role in China's reform and opening-up, and they can improve China's economic development level and provide a large number of jobs for China's elderly people. Therefore, enterprises play a key role in the economic development of our country. However, in the process of enterprise's development, there will certainly be internal problems, and the problems are getting more and more serious, especially the imperfect financial management system, so that the enterprise's development has been greatly hindered. To this kind of question, this paper mainly has analyzed the motivation of enterprise financial management innovation as well as some countermeasures of strengthening the enterprise financial management innovation.
KEYWORDS
Enterprise Finance,Management Innovation