The Strategies Management in the TNHEIs and the Outcome
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DOI: 10.23977/etmhs.2018.29061
Author(s)
Ping Song, Fei Ma and Fan Qiu
Corresponding Author
Ping Song
ABSTRACT
The purpose of this research is aimed to reveal the strategy and operations management in the Transnational Higher Education Institutions in China. The participating TNHEIs are sampled in Jiangsu Province. It has been found out that in the sampled TNHEIs, the management and teaching staff have perceived different level of strategy planning in a number of aspects significantly. In operations management, only few factors has been perceived differently. However, in the suggestion of improvement of the strategy and operations management, the two groups have performed considerably differently, again. It is a strange phenomenon that the operations management could be executed smoothly with huge gap in strategy management.
KEYWORDS
TNHEIs, manage, institution and program