Author(s)

Tingting Zhu, Jiaqi Duan

Corresponding Author

Tingting Zhu

ABSTRACT

The specific example is whether the ownership of "athlete property right" in China is lower than 50%, which will reduce the enthusiasm of athletes to win awards. Due to the transformation of economic system in our country, in the past under the planned economy system "the system" is no longer adapt to the development of the society, at present, our country athletes industry is developing towards specialization, market-oriented direction, investment subject and the development of production of the main body is diverse, the work achievement belongs to become the focus of competition between different subjects, and the resulting property disputes and contradictions. This paper discusses the process and method of social research by taking the example of whether Chinese athletes' ownership of property rights will reduce their enthusiasm for winning prizes if their own share is less than 50%.

KEYWORDS

Athlete property right, Share ownership, Social research methods