Author(s)

Zhou Hong

Corresponding Author

Zhou Hong

ABSTRACT

Under the current employment situation, it has become an inevitable trend for university education to carry out innovation and entrepreneurship in a comprehensive way. College students should set up innovative consciousness and entrepreneurship, master the basic knowledge and practical skills needed for innovation and entrepreneurship, and enhance their entrepreneurial ability. It is of particular importance to both society and individuals. At present, due to the preference of the talent market to public colleges and universities, the employment pressure of private colleges and universities has increased dramatically. Many private colleges and universities have responded to the call of the state, and began to try to conduct innovations for students. It is hoped to promote employment through innovation and entrepreneurship to alleviate employment pressure, so as to enhance the core competitiveness of private colleges and universities. However, because many private colleges and universities have the knowledge and practice deviation of innovation and entrepreneurship education, the innovation and entrepreneurship education fails to play its due function.

KEYWORDS

Private colleges and universities, innovation and entrepreneurship, education