Author(s)

Yulie Wang, Wenhua Wang

Corresponding Author

Wenhua Wang

ABSTRACT

Purpose. This paper mainly explored the dissemination way of animation short films in theme of traditional culture on the basis of the new media age. Method. It’s drew a conclusion that traditional cultural themes are the main originality sources of domestic animation through using case analysis method; Conclusion. The feasibility on the animation short films of the theme in traditional culture has been analyzed in this paper, and questions and reflections on how to disseminate traditional culture in the context of new media have been figured out. Then it drew the conclusion that there is an ideal option that we can make a systematized classification platform where the stand-alone broadcast could be realized. We can also integrate the online and offline play platforms as the channel chains for each other, combining deliberate practice through the interactions of the three methods and finally finds out the approaches to disseminate the traditional cultural animation short films.

KEYWORDS

New media, Traditional culture, Animation short films, Dissemination