Author(s)

Ming Xu, Xinyi Zeng, Zongai Li

Corresponding Author

Ming Xu

ABSTRACT

Cultural self-confidence” has brought unprecedented opportunities for the development of China's cultural and creative industries. However, due to the unreasonable use of folk cultural resources, the weakening of local folk traditions, and the similarity of cultural and creative products, and other reasons led to the low awareness of Jianghua Yao ethnic culture. Therefore, the cultural promotion and design of Jianghua Yao culture has become a practical way to protect Jianghua's excellent traditional culture. This research will rely on Jianghua Yao's special resources to design and make regional promotion poster with cultural creativity as the core. Poster design draws on the traditional elements of Jianghua Yao, based on semiotics, design psychology, and the principles of the Gestalt. It aims to unify traditional aesthetics with modern aesthetics, and thus achieve the purpose of popularizing Jianghua Yao brand culture.

KEYWORDS

Jianghua Yao Nationality, Cultural Symbols, Cultural Promotion, Poster Design