Two ways to develop the company's innovation
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DOI: 10.23977/icidel.2018.050
Author(s)
Dominika Jagoda-Sobalak, Iwona Łapuńka
Corresponding Author
Dominika Jagoda-Sobalak
ABSTRACT
This article indicates the need to create innovation in the economy. The article describes the process of designing and implementing innovative solutions using methods that support creative problem-solving and with using the concept of user driven innovation. The presented concepts are based on the analysis of the literature and on own research carried out. The article ends with conclusions and recommendations regarding broadly understood management, including the management of innovative potential developed on the basis of literature review and conducted research.
KEYWORDS
Creativity, innovations, user-driven innovation, supply innovation