An Empirical Research on Influencing Factors of New Energy Automobile Mass Consumers Purchase: Sample Data from China
Download as PDF
DOI: 10.23977/etss.2018.12537
Corresponding Author
Yiyang Tang
ABSTRACT
Mass consumers are important drivers of the development of the new energy automotive industry, which directly affects the sales of new energy vehicles. From the four dimensions of personal attributes, product attributes, policy attributes and social attributes, the questionnaire of influencing factors for consumers purchasing new energy vehicles is made, the sample data is obtained, and the survey results are analyzed according to the sample data to provide suggestions for the development of new energy automotive industry.
KEYWORDS
New energy vehicle, Purchasing, Influencing factors, Mass Consumer