Author(s)

Yang Zhipeng ¹

Affiliation(s)

¹ Shandong University of Technology, Zibo City, Shandong Province, China

Corresponding Author

Yang Zhipeng

ABSTRACT

This paper takes the green supply chain consisting of a single retailer and manufacturer as the research object, constructs five game models based on the CSR commitment of different supply chain members, and explores the impact of fairness concerns and government subsidies on the CSR commitment of the party on the greenness decision of the dual-channel supply chain and the profit of the supply chain members. The results show that the CSR commitment of supply chain members is beneficial to the whole system and other members, but it will damage their own economic profits and cause unfair income distribution. Taking into account the fairness concerns of members who feel unfair will increase their income and eliminate the injustice, but it will lead to a reduction in the greenness of products and social welfare. The introduction of government subsidies can improve the greenness of products, at the same time realize the coordination between the profits of supply chain member enterprises and social welfare, and improve the motivation of member enterprises to actively undertake CSR. Finally, the feasibility and rationality of the relevant research results are verified by Mathematica numerical simulation.

KEYWORDS

Dual-channel green supply chain, Corporate social responsibility, Greenness, Equity concerns, Government subsidies

CITE THIS PAPER

Yang Zhipeng, Supply Chain Optimization Decisions Considering Equity Concerns and Government Subsidies under CSR. Social Security and Administration Management (2023) Vol. 4: 51-61. DOI: http://dx.doi.org/10.23977/socsam.2023.040808.

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