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Research on Cooperative Governance of "Live Streaming with Goods" Based on Game Theory

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DOI: 10.23977/socsam.2023.040807 | Downloads: 76 | Views: 591


Defa Cai 1, Fengshi Han 1, Yanyan Wang 1


1 School of Public Finance and Administration, Harbin University of Commerce, Harbin, China

Corresponding Author

Yanyan Wang


In response to issues such as counterfeit products, there are exaggerated advertising, and misleading consumers in the "live streaming sales" industry. Research shows that the benefits and regulatory costs of live streaming platforms are the driving forces for game participants to ultimately choose stable strategies. In view of this, establishing a sound regulatory system and unblocking channels for consumer rights protection are conducive to promoting the healthy development of the "live streaming sales" industry.


Platform economy; Sell goods through livestreaming; Collaborative governance


Defa Cai, Fengshi Han, Yanyan Wang, Research on Cooperative Governance of "Live Streaming with Goods" Based on Game Theory. Social Security and Administration Management (2023) Vol. 4: 46-50. DOI:


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