Author(s)

Ziling Fan ¹

Affiliation(s)

¹ Macau University of Science and Technology, Macau, 999078, China

Corresponding Author

Ziling Fan

ABSTRACT

In the context of the digital era, firms' value chains are integrated during the digital transformation process. Based on the background of the digital economy, this research looks at the factors that influence corporate value chain integration and the associated tactics. When undergoing digital transformation, enterprises need to consider how value chain integration will be impacted by data, changing client demands, digital technology innovation, and corporate globalization. In addition, this study suggests four matching integration strategies based on the four previously mentioned criteria.

KEYWORDS

Digital economy; Digital transformation; Value chain integration

CITE THIS PAPER

Ziling Fan, Research on the Strategy of Enterprise Value Chain Integration under the Background of Digital Era. Financial Engineering and Risk Management (2023) Vol. 6: 125-132. DOI: http://dx.doi.org/10.23977/ferm.2023.061017.

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