Author(s)

Wu Jiayao ¹

Affiliation(s)

¹ Krirk University, Bangkok, Thailand

Corresponding Author

Wu Jiayao

ABSTRACT

With the rapid development of economy, the Internet has entered People's Daily life and changed people's way of life. The marketing environment of enterprises has changed, enterprises face the fierce competition in the market, and the traditional marketing management is no longer enough to face the problems that enterprises will face. Based on this situation, this paper provides experience and flexible adjustment of marketing strategies for enterprise marketing management, so as to better adapt to this marketing environment. This paper summarizes the network economy, analyzes the influence of the network economy era on the enterprise marketing reform, and finally puts forward the strategy of the enterprise marketing reform.

KEYWORDS

Network economy; Enterprise; Marketing management; transform

CITE THIS PAPER

Wu Jiayao, Enterprise Marketing Management Change in the Era of Network Economy. Accounting and Corporate Management (2023) Vol. 5: 85-90. DOI: http://dx.doi.org/10.23977/acccm.2023.051013.

REFERENCES

[1] Chen Gaofeng. Research and Analysis of Marketing Strategies in the era of Network Economy [J]. Market Forum, 2020, (09):15-17. 
[2] Zhang Yuxin. Enterprise Marketing Management Reform in the era of network economy [J]. Modern Marketing (Management Edition), 2020, (10):70-71. 
[3] Zheng Pu. Transformation and Innovation of Enterprise Marketing Management in Information Age [J]. Modern Business, 2021, (11):154-155. 
[4] Li Guanghua. Research on Marketing Management Model Innovation of Small and Medium-sized enterprises in the era of Network Economy [J]. National Circulation Economy, 2022, (09):15-17. 
[5] Ye Qiuyu. Research on the Reform of Logistics Enterprise Marketing Management in the era of Network Economy [J]. China Logistics and Purchasing, 2022, (02):109. 
[6] Wang Chunhui, Zhou Yating. Research on innovation of Marketing management mode of Small and medium-sized enterprises in the era of network economy [J]. Management and Technology of Small and Medium-sized Enterprises (last ten-day issue), 2021, (12):76-78.

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