Author(s)

Chen Yilong ¹

Affiliation(s)

¹ Krirk University, Bangkok, Thailand

Corresponding Author

Chen Yilong

ABSTRACT

In the Internet era, the data support required for the development and application of enterprise marketing strategy is increasing. Data based consumer analysis is the key to the success of enterprise marketing. This paper takes W hypermarket as the research object, analyzes the advantages and disadvantages of the marketing environment and opportunities of the hypermarket in the Internet era, and discusses how to formulate marketing strategies for enterprises such as W hypermarket in the Internet era to ensure the overall profitability of enterprises.

KEYWORDS

Internet; Marketing strategy; Enterprise; W Hypermarket

CITE THIS PAPER

Chen Yilong, Analysis of Enterprise Marketing Strategy in the Internet Era—Take the W Large Supermarket as an Example. Accounting and Corporate Management (2023) Vol. 5: 79-84. DOI: http://dx.doi.org/10.23977/acccm.2023.051012.

REFERENCES

[1] Zhang Zifeng. Exploring new ideas of Enterprise Marketing strategy under the background of new economy [J]. Marketing World, 2023(09): 77-79. 
[2] Diao Yue, Qin Hui. Research on enterprise marketing strategy innovation based on Big Data era [J]. Chinese and Foreign Enterprise Culture, 2022(09):83-85. 
[3] Yuan Hui. Discussion on enterprise marketing strategy Innovation based on wechat [J]. Public Relations World, 2021(18):197-198. 
[4] Fan Yanan. Research on Marketing Strategy of large chain supermarkets [J]. Public Investment Guide, 2021(03):31-32. 
[5] Wu J. Research on the Marketing Strategy of Hypermarket in the era of E-commerce [J]. Chinese and Foreign Entrepreneurs, 2018(01):14.

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