Author(s)

Yijiang Wan ¹

Affiliation(s)

¹ The University of Leicester, University Road, Leicester, LE1 7RH, United Kingdom

Corresponding Author

Yijiang Wan

ABSTRACT

In the era of big data, the scope of data information collection continues to expand, and massive data information can meet the data information application needs of different industries. In the activities of e-commerce marketing management, the integrated application of big data can help improve the efficiency of marketing management, promote the development of personalized marketing activities, and expand marketing channels. However, there are still some problems in the current integration of e-commerce marketing management and big data. It is necessary to analyze the existing problems, and discuss relevant optimization strategies according to the characteristics of big data combined with the problems. Based on this, this article explores related content.

KEYWORDS

Big data background, e-commerce marketing management, optimization strategy

CITE THIS PAPER

Yijiang Wan, Discussion on the optimization strategy of e-commerce marketing management under the background of big data. Financial Engineering and Risk Management (2023) Vol. 6: 101-105. DOI: http://dx.doi.org/10.23977/ferm.2023.060713.

REFERENCES

[1] Hu Tingting, Jiang Liping. (2023). Discussion on the Optimization Path of E-Commerce Marketing Management based on the Background of Big Data [J]. Marketing Circle, 08, 5-7.
[2] Guo Ying. (2022). Exploration on the Innovation Management Mode of E-Commerce Enterprises from the Perspective of Big Data [J]. SME Management & Technology, 20, 110-112.
[3] Lin Yimin. (2020). Research on the Optimization Strategy of E-Commerce Marketing Management under the Background of Big Data [J]. Modern Marketing (Second Edition), 12, 268-269.
[4] Li Min. (2020). Discussion on the Optimization Strategy of E-Commerce Marketing Management based on the Background of Big Data [J]. Modern Marketing (Business Edition), 11, 116-117.

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