Author(s)

Yuhan Wu ¹

Affiliation(s)

¹ Yonsei University, Yonseidae-gil, Wonju, Gangwon-do, 26493, Korea

Corresponding Author

Yuhan Wu

ABSTRACT

Under the background of the rapid development of Internet technology, the strategic management of enterprises is facing new challenges and opportunities. This paper first combs and summarizes the basic concepts and theories of traditional enterprise strategic management, and then analyzes the new situation and new problems faced by enterprise strategic management under the background of internet plus. Then, this paper puts forward the innovation path of enterprise strategic management based on the background of internet plus. First of all, in the stage of strategy formulation, by drawing lessons from Internet thinking and technology, we will strengthen the analysis of market demand and competitive environment and enhance the pertinence and flexibility of enterprise strategy. Secondly, in the stage of strategy implementation, through the use of internet technology and platform, we can strengthen the coordination and communication of all links within the enterprise and improve the efficiency and effect of strategy implementation. Finally, in the strategic evaluation stage, through the establishment of the evaluation index system under the background of internet plus, the implementation effect of enterprise strategy is comprehensively evaluated and optimized. Finally, this paper draws some conclusions and suggestions. Under the background of internet plus, enterprise strategic management needs to keep pace with the times and innovate actively. By drawing lessons from Internet thinking and technology, strengthening innovation in all aspects of strategy formulation, implementation and evaluation can enhance the effectiveness and competitiveness of enterprise strategic management.

KEYWORDS

Enterprise strategic management; Internet plus; Innovation path

CITE THIS PAPER

Yuhan Wu, Research on the Innovation Path of Enterprise Strategic Management Based on the Background of "Internet Plus". Accounting and Corporate Management (2023) Vol. 5: 1-10. DOI: http://dx.doi.org/10.23977/acccm.2023.050901.

REFERENCES

[1] Tang Shixiang. Based on the background of "internet plus", the innovation path of enterprise strategic management is analyzed [J]. Rural Economy and Technology, 2020, 31(02):199-200. 
[2] Guo Huanqing. Analysis of Apple's strategic management innovation under the background of "internet plus" [J]. Times Agricultural Machinery, 2017, 44(02):120-121. 
[3] Hoang Cam. "Internet plus" under the background of enterprise financial management innovation path analysis [J]. Economic and Trade Practice, 2017, 03(20):254. 
[4] Ma Chunyun. Based on the background of "internet plus", the innovation path of enterprise strategic management is analyzed [J]. Shopping Mall Modernization, 2018, 37(21):161-162. 
[5] Chen Lin. Innovation analysis of enterprise strategic management based on the background of "internet plus"-taking "Didi taxi" as an example [J]. Rural Economy and Technology, 2017, 28(10):111.

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