Author(s)

Boyi Xu ¹

Affiliation(s)

¹ SSES Noble Academy, Shanghai Shangde Experimental School, Shanghai, 201315, China

Corresponding Author

Boyi Xu

ABSTRACT

The purpose of this paper is to explore the marketing strategies of online gaming products. Firstly, this paper introduces the current situation and trends of the online gaming market. Secondly, this paper analyzes the target market and competitive environment of online gaming products, and discusses how to develop differentiated marketing strategies. Lastly, this paper proposes the future development direction of marketing strategies for online gaming products.

KEYWORDS

Online games, Marketing, Differentiation strategies, Target markets

CITE THIS PAPER

Boyi Xu, Marketing Strategy Analysis of Online Game Products. Financial Engineering and Risk Management (2023) Vol. 6: 80-87. DOI: http://dx.doi.org/10.23977/ferm.2023.060510.

REFERENCES

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