Author(s)

Zunwu Feng ¹

Affiliation(s)

¹ Philippine Christian University, Manila, 1004, Philippine

Corresponding Author

Zunwu Feng

ABSTRACT

With the accelerated development of world economic integration, there are more and more commercial exchanges among countries. However, in the international business environment, these frequent exchanges, communications and exchanges are not only simple business exchanges, but also the collision between different cultures. It belongs to cross-cultural communication. The article focuses on the importance of cross-cultural communication in international business, points out some important significance of language communication in cross-cultural business activities, and puts forward some different methods to deal with different cultures.

KEYWORDS

International Business; Cross-Cultural; Administration

CITE THIS PAPER

Zunwu Feng, Cross-cultural Management in International Business. Accounting and Corporate Management (2023) Vol. 5:48-52. DOI: http://dx.doi.org/10.23977/acccm.2023.050607.

REFERENCES

[1] Ren C. Analysis of the role of cultural values in international business management [J]. Tax payment 2018;(8).
[2] Chen X. Re-research on cross-cultural management in international business [J]. Journal of Huaibei Vocational and Technical College 2014;13(3).
[3] Ran L. Cross-cultural Communication in International Business Activities [J]. China Business and Trade 2010;(14).
[4] Yu G. Cross-cultural differences and communication strategies in international business [J]. Foreign trade practice 2009;(02).

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