Author(s)

Nannan Duan ¹

Affiliation(s)

¹ Zhengzhou Business University, Zhengzhou, 451200, China

Corresponding Author

Nannan Duan

ABSTRACT

The digital economy takes the Internet as the foundation, builds a digital economy operation platform through the "Internet plus" model, and takes Internet technology as the main support, so as to create a new, perfect and standardized economic operation system. In this system, the digital economy, as the main development direction, can scientifically and reasonably apply various current new technologies, and then promote the continuous development of the economy in the whole society.

KEYWORDS

Digital Economy Background; Business Management; Innovation Strategy

CITE THIS PAPER

Nannan Duan, Research on Enterprise Management Innovation Strategy under the Background of Digital Economy. Accounting and Corporate Management (2023) Vol. 5:43-47. DOI: http://dx.doi.org/10.23977/acccm.2023.050606.

REFERENCES

[1] Luo Y. Research on enterprise management innovation strategy under the background of digital economy [J]. Modern Business, 2022, (21): 3.
[2] Geng L, Sun Q. Characteristics and innovation strategies of enterprise management culture in the context of digital economy [J]. Journal of Heze University Journal of Heze University, 2022, (1): 9-14.

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