Author(s)

Zhang Shasha ¹

Affiliation(s)

¹ Zibo Vocational Institute, Zibo, Shandong, China

Corresponding Author

Zhang Shasha

ABSTRACT

China's social productivity is on the rise, and people have higher demands for quality of life, which brings new opportunities for the financial insurance industry. However, it also exposes numerous problems, leading financial insurance companies into a predicament. Therefore, it is necessary to enhance their competitiveness in a timely manner and steadily move forward in this favorable situation. Financial insurance enterprises need to discern the future development trends, examine past work patterns, identify shortcomings, and make targeted improvements to find the key to enhancing competitiveness. This article scientifically and reasonably analyzes the current situation and formulates targeted competitive strategies, enabling enterprises to establish a firm foothold in an increasingly fierce market.

KEYWORDS

Financial insurance enterprise, core competitiveness, brand building

CITE THIS PAPER

Zhang Shasha, Analysis of Strategies to Enhance the Competitiveness of Financial Insurance Companies. Financial Engineering and Risk Management (2023) Vol. 6: 49-53. DOI: http://dx.doi.org/10.23977/ferm.2023.060506.

REFERENCES

[1] Zeng Yujing. Establishing a standardized insurance market [J]. China Finance, 2018(11), 57-59.
[2] Song Hua, Yang Xuan. The impact of SME competitiveness and network embeddedness on supply chain financial performance. Management Review, 2018(04), 616-624.
[3] Liu Dongqiang. Research on the influencing factors of China's financial service trade competitiveness. Financial Forum, 2019(07), 40-45.

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