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Research on marketing mode based on the Internet economy

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DOI: 10.23977/ferm.2021.040105 | Downloads: 7 | Views: 296


Fei Wang 1


1 International School, Beijing University of Posts and Telecommunications, Beijing, 100876

Corresponding Author

Fei Wang


With the continuous development of technology and technological innovation, the Internet has become an indispensable part of our life. Internet Plus is rapidly reconstructing all walks of life. Especially during the epidemic period, our normal life was greatly affected, and the resumption of work and production of enterprises was seriously damaged. At this time, the Internet economy, as a new economic form, has brought us new opportunities and driven the economic development forward. This paper will focus on the Internet economy, take the positive feedback mechanism of the Internet economy as the core, analyze the marketing mode under the epidemic situation and the transformation strategy of the marketing subject. [1]


Internet economy, positive feedback mechanism, marketing mode transformation


Fei Wang, Research on marketing mode based on the Internet economy. Financial Engineering and Risk Management (2021) 4: 69-72. DOI:


[1] Luo Yuze, globalization after epidemic and China's countermeasures, opening up guide, 2021-01-08
[2] Ouyang's twenty-four major issues: "from Internet + Internet plus" to research 2015
[3] Cheng Liru's "Research on enterprise value network innovation under the Internet economy" China's industrial economy 2013-09
[4] Zhu Hainan and Duan Xiaoyun "Research on the transformation methods of marketing strategy under the Internet economy" marketing circle 2020-12-30
[5] Wang Jun's "marketing strategy analysis in the Internet Era" shopping mall modernization 2018

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