Author(s)

Baifang Liu ¹, Yajing Ji ¹, Chenxi Zhou ¹

Affiliation(s)

¹ School of Business, Beijing Language and Culture University, Beijing, 100083, China

Corresponding Author

Baifang Liu

ABSTRACT

China proposes to build a new development pattern with the domestic big cycle as the main body and the domestic and international double cycles promoting each other. In this context, domestic enterprises inevitably need operational transformation, especially the optimization and adjustment of their asset structure. Therefore, it requires domestic enterprise decision-makers to ponder how to optimize the asset structure in order to win in excess competition under the conditions of excess market. This issue constitutes the key to the implementation of the "dual cycle" new development pattern for enterprises. In this article, the market epistemic difference between asset reorganization and production structure optimization, and how the profit media parameters affect the market's consciousness of asset structure optimization. The summaries forecast that the exchanges identify the differences of asset structure between triumphant and unsuccessful companies, but without confirming them as valid value signals, nor can it distinguish whether the adjustment measures of asset structure targeted towards production optimization or value of profit, by studying the asset structure of enterprises is also of practical significance for improving the production and operation efficiency of enterprises.

KEYWORDS

Profitable media, asset structure optimization, value signal, market perception

CITE THIS PAPER

Baifang Liu, Yajing Ji, Chenxi Zhou, The Application of Profit Media and Market Cognition in Asset Structure. Accounting and Corporate Management (2023) Vol. 5:1-13. DOI: http://dx.doi.org/10.23977/acccm.2023.050601.

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