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Research on Pinduoduo Business Model in the Context of Social E-commerce: Based on the Framework of Canvas Model

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DOI: 10.23977/acccm.2023.050503 | Downloads: 34 | Views: 519

Author(s)

Ruochang Li 1, Lei Xing 1, Menglei Zhang 1

Affiliation(s)

1 Pinghu Normal School, Jiaxing University, Pinghu, Zhejiang, 314200, China

Corresponding Author

Ruochang Li

ABSTRACT

With the rapid development of the world economy and the rapid development of science and technology, the traditional e-commerce model can no longer adapt to the needs of the social market. In this context, social e-commerce has formed a new development model in the socialized market. As a representative of the new social e-commerce model, Pinduoduo has rapidly emerged by virtue of its innovation and R&D power, allowing the potential of e-commerce as a whole to be explored once again. This paper firstly explains the definition of social e-commerce and its development direction, then gives a brief overview of Pinduoduo, using the canvas model proposed by Osterwalder to dissect Pinduoduo's business model and discover possible problems with Pinduoduo's business model, with a view to providing inspiration and reference for other social + e-commerce enterprises.

KEYWORDS

Pinduoduo, Social e-commerce, Business model, Canvas model

CITE THIS PAPER

Ruochang Li, Lei Xing, Menglei Zhang, Research on Pinduoduo Business Model in the Context of Social E-commerce: Based on the Framework of Canvas Model. Accounting and Corporate Management (2023) Vol. 5: 24-32. DOI: http://dx.doi.org/10.23977/acccm.2023.050503.

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