Author(s)

Juanjuan Li ¹, Wenjing Wang ¹

Affiliation(s)

¹ School of Economics and Management, Tibet University, Lhasa, Tibet, China

Corresponding Author

Wenjing Wang

ABSTRACT

With the continuous advancement of economic globalization, the downward pressure of domestic economy is also increasing, which makes the market competition increasingly fierce. In order to cope with the severe market situation and obtain a place in the market, enterprises must start from the aspect of strategic management, find the existing problems, and formulate corresponding measures according to the problems found. Although increasingly enterprises are aware of the importance of strategic management, some leaders have shallow awareness of strategic management, the enterprise strategic management system is not perfect, the informatization level is backward, and other problems lead to low effectiveness in the implementation of strategic management. Based on this, this paper will briefly introduce the concept of enterprise strategic management and the importance of its existence, analyze the common problems in the implementation, and put forward suggestions and measures to enhance the construction of enterprise strategic management.

KEYWORDS

Enterprise Strategic Management, Importance, Problems, Proposed Measures

CITE THIS PAPER

Juanjuan Li, Wenjing Wang, Analyze the Existing Problems and Improvement Measures in Enterprise Strategic Management. Accounting and Corporate Management (2023) Vol. 5: 23-30. DOI: http://dx.doi.org/10.23977/acccm.2023.050304.

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