Author(s)

Chenxu Zhang ¹

Affiliation(s)

¹ School of Economics, Shanghai University, Shangda Street, Shanghai, China

Corresponding Author

Chenxu Zhang

ABSTRACT

The COVID-19 epidemic has brought devastating disasters to many enterprises, especially for household appliance manufacturers, which are struggling with difficulties such as the rise in raw materials and the sudden drop in market demand brought by the epidemic. As a market leader in the household appliance industry, Gree, facing the serious impact brought by COVID-19, gave up short-term profits and fully undertook its corporate social responsibility, successfully survived from the cold winter of this epidemic, and realized its sustainable development. This paper values the benefits CSR made to Gree by analyzing the financial changes of Gree during the epidemic period, and provides reference for other enterprises.

KEYWORDS

Financial Analysis, Corporate Social Responsibility, Stakeholders, Triple Bottom Line

CITE THIS PAPER

Chenxu Zhang, CSR and Sustainable Development during the Epidemic Period – The Case of Gree. Accounting and Corporate Management (2023) Vol. 5: 76-86. DOI: http://dx.doi.org/10.23977/acccm.2023.050210.

REFERENCES

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