Author(s)

Chen Jinhao ¹, Dou Meitao ¹, Sun Haozhi ¹, Jin Chunmiao ¹, Liu Liangbin ¹

Affiliation(s)

¹ Department of Finance and Economics, Shandong University of Science and Technology, Jinan, Shandong, 250031, China

Corresponding Author

Chen Jinhao

ABSTRACT

With the improvement of the living standard of Chinese residents and the formation of consumers' daily cosmetics consumption habits, the market size of China's cosmetics industry is growing constantly, promoting the accelerated development of the domestic cosmetics industry. The future market space is broad, which is both an opportunity and a challenge for the development of China's cosmetics industry. This paper selects Shanghai Jiahua as the case object. Based on the existing relevant theories, first of all, the PEST analysis method is used to make a detailed analysis of the industry environment of the current macro environment in which Shanghai Jiahua is located. Secondly, the financial analysis of Shanghai Jiahua is carried out from four aspects of the company's debt paying ability, operating ability, profitability, and development ability.

KEYWORDS

PEST Analysis, Financial Statement Analysis, Business Management, Beauty Industry

CITE THIS PAPER

Chen Jinhao, Dou Meitao, Sun Haozhi, Jin Chunmiao, Liu Liangbin, Analysis of Financial Statements in the Context of PEST ——Taking Shanghai Jiahua as an Accounting Example. Accounting and Corporate Management (2023) Vol. 5: 17-23. DOI: http://dx.doi.org/10.23977/acccm.2023.050203.

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