Author(s)

Guangzhe Zhang ¹

Affiliation(s)

¹ School of Economics, Shanghai University, Shangda Street, Shanghai, China

Corresponding Author

Guangzhe Zhang

ABSTRACT

SONY is a well-known Japanese multinational enterprise, which still own large number of fans and the huge influence in the whole world. It is necessary to study the international development of such a great company. Based on exist profile and literature, this firstly introduces the general situation of the company and the process of internationalization experience. Then we introduce SONY's strategy, and we also analyse its strategies from the pros and cons. Finally, made some suggestions based on our analysis. Overall, we hope this study could help people better understand the international way of a company.

KEYWORDS

SONY, Internationalization, Japanese enterprise, Case study

CITE THIS PAPER

Guangzhe Zhang, A Brief Analysis on the Internationalization of SONY. Accounting and Corporate Management (2023) Vol. 5: 9-16. DOI: http://dx.doi.org/10.23977/acccm.2023.050202.

REFERENCES

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