Author(s)

Qian Zhangwei ¹

Affiliation(s)

¹ School of Economics, Shanghai University, Shangda Street, Shanghai, China

Corresponding Author

Qian Zhangwei

ABSTRACT

Purpose - Although the peak of the new crown epidemic has passed, the epidemic continues to affect it. In the postepidemic era, how companies maintain a certain degree of influence is essential. Therefore, the call for sustainable development and corporate social responsibility is becoming increasingly important. At present, some research has been done on how a certain company can develop sustainably in the postepidemic era, but it is still extremely limited. Therefore, this article analyzes and studies Alibaba's sustainable development strategies in the post-epidemic era. Design/methodology/approach - This article focuses on analyzing the "two dimensions" and "two aspects" of Alibaba's corporate sustainable development, and also uses corporate data to analyze the results of the group's use of sustainable development strategies. Corporate social responsibility refers to the obligation of enterprises to protect and promote the welfare of the whole society when making management decisions. At the same time, it also searched for social data. From an overall point of view, the company uses sustainable development strategies and pays attention to the results of corporate social responsibility. Findings - From the relevant data, Alibaba Group has not been affected in the postepidemic era after using the sustainable development strategy. At the same time, corporate social responsibility efforts can reduce operating costs in the long run, mainly in the following seven aspects: negative elimination, ESG integration, and shareholder participation strategies. Originality/value - The research focuses on the Alibaba Group's contribution to sustainable development and corporate social responsibility. It is more targeted than the entire commercial industry and analyzes the problems more profoundly. Moreover, the company is representative in the industry, and its sustainable development strategy can be used as a reference for other companies in the industry.

KEYWORDS

Post-epidemic Era, Corporate Social Responsibility, Sustainable Development, Impact

CITE THIS PAPER

Qian Zhangwei, Continual Covid-19 Impact and Business Sustainable Development-The Case of Alibaba. Accounting and Corporate Management (2023) Vol. 5: 69-76. DOI: http://dx.doi.org/10.23977/acccm.2023.050110.

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