Author(s)

Zeliang Sun ¹

Affiliation(s)

¹ Harbin Guangsha University, Harbin, 150020, Heilongjiang, China

Corresponding Author

Zeliang Sun

ABSTRACT

In the development of network technology in recent years, the application of big data has gradually become an important development trend in all walks of life, bringing new challenges and opportunities to the development of the cultural industry. As a popular cultural communication company at present, it should be clear how to do a good job in the marketing management innovation strategy of the enterprise in the context of the development of big data. Actively explore to achieve the stable development of the enterprise, such as mass marketing, multi-marketing, etc. that are common in the market today, through data collection and sorting, do a good job in talent training, do a good job in technical research, and further improve the future development of the company every day. This is also in line with the current innovative road of cultural industry marketing development.

KEYWORDS

Big Data, Marketing Management, Innovation Strategy, Cultural Communication

CITE THIS PAPER

Zeliang Sun, Research on Enterprise Marketing Management Innovation Under the Background of Big Data——Taking Harbin Sanxing Culture Communication Co., Ltd. as an Example. Accounting and Corporate Management (2023) Vol. 5: 11-16. DOI: http://dx.doi.org/10.23977/acccm.2023.050103.

REFERENCES

[1] Zhu L. Research on strategic innovation of national enterprise culture marketing management development under the background of new media [J]. Economist 2022; (04): 277-278.
[2] Wang J. Research on innovative methods of multinational enterprise marketing management under the background of big data [J]. Business News 2021; (25): 118-120. 

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