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  4. Vol 6, Issue 7, 2022

Research on the Impact Mechanism of Augmented Reality Technology on Tourist Experience

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DOI: 10.23977/acss.2022.060712 | Downloads: 10 | Views: 582

Author(s)

Chen Lu 1

Affiliation(s)

1 School of Business, Hubei University, Wuhan, China

Corresponding Author

Chen Lu

ABSTRACT

With the rapid development of new media technology, augmented reality technology, known as the next universal technology of human-computer interaction, is being widely used in various fields, and also provides new possibilities for intelligent construction. Based on the technical acceptance model and task-technology adaptation model, in Luoyang Longmen grottoes scenic area as a case, using fuzzy set comparative analysis method, discusses the sense of use, perceived usefulness, perceived interest, task characteristics, technical characteristics, task-technology matching degree and personal characteristics of augmented reality applied in tourism to improve the linkage effect of use intention and its path selection. It can be considered that the impact on tourists' augmented reality technology use behavior is multi-dimensional and multisynergistic.Among them, there are three main influence paths, corresponding to the three development modes of augmented reality technology in the field of tourism:The influence path with perceptual usefulness as the core, corresponding to the technical tool mode;The influence path with the perception of interest as the core, corresponding to the technical tourism mode;The influence path with high task-technology matching degree as the core, corresponding to the resource upgrade mode.

KEYWORDS

Augmented reality, Travel, Technical acceptance model, Task-technical adaptation model

CITE THIS PAPER

Chen Lu, Research on the Impact Mechanism of Augmented Reality Technology on Tourist Experience. Advances in Computer, Signals and Systems (2022) Vol. 6: 86-92. DOI: http://dx.doi.org/10.23977/acss.2022.060712.

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